Are You Smarter Than a Copywriter?

Recently, Old Navy teamed up with a slew of reputable universities to release a collection of “college pride” themed t-shirts. Only one problem, apparently the copywriter slept through class. One collection was shipped to stores with the spirited slogan “Lets go [sic],” Did you catch it? The universities that were partnered with Old Navy did. Schools such as Duke, University of Texas, and Notre Dame are probably not too happy with the brand due to their obvious apostrophe oversight. One of the schools is even going so far as to investigate who approved the copy for print.

Even as I sit here writing this, JCPenny is catching heat on Fox News for releasing a shirt with the words “I’m too pretty to do homework, so my brother has to do it for me.” Seriously?

After seeing these two outlandish garb gaffes, it seems perhaps that we at VocabSushi would have a much more profitable strategy encouraging clothing companies to use our products, instead of foolishly wasting our time with students in the classroom (Are you smarter than a copywriter?). We have even been thinking about releasing a t-shirt line of our own! 

     “VocabSushi, learn stuff good.” Well, what do you think?

It’s a First-Generation-Out-of-State-Early-Applying-College-Student’s Time to Shine!

A recent article in Forbes let the cat out of the bag.  The article details the monetary backache universities are feeling these days, and then what they are doing about it.

Universities are giving precedence to out-of-state students. They do this simply because it costs these students more to go to school.(They also want to increase diversity…really, they swear).

Students who apply early with “rolling admission” will also have an advantage, because the school will evaluate the student’s credentials as soon as they apply. This has been whispered about in the past, although a new and frankly progressive trend that caught our attention is the fact that universities are also favoring first-generation students. Students who are the first in their family to go to college will have a better chance of being accepted to the school of their dreams. This focus seems like a great way for people to progress, but how do you feel about the out-of-state preference?

focusing on out-of-state students seems like a great idea at first glance, but does this offer better out-of-state opportunities for students, or create a glass ceiling for students who do not have the finances to pay for out-of-state tuition plus all the other expenditures?