Are You Smarter Than a Copywriter?
Recently, Old Navy teamed up with a slew of reputable universities to release a collection of “college pride” themed t-shirts. Only one problem, apparently the copywriter slept through class. One collection was shipped to stores with the spirited slogan “Lets go [sic],” Did you catch it? The universities that were partnered with Old Navy did. Schools such as Duke, University of Texas, and Notre Dame are probably not too happy with the brand due to their obvious apostrophe oversight. One of the schools is even going so far as to investigate who approved the copy for print.
Even as I sit here writing this, JCPenny is catching heat on Fox News for releasing a shirt with the words “I’m too pretty to do homework, so my brother has to do it for me.” Seriously?
After seeing these two outlandish garb gaffes, it seems perhaps that we at VocabSushi would have a much more profitable strategy encouraging clothing companies to use our products, instead of foolishly wasting our time with students in the classroom (Are you smarter than a copywriter?). We have even been thinking about releasing a t-shirt line of our own!
“VocabSushi, learn stuff good.” Well, what do you think?