This ad (shown above) by Nivea For Men is being featured in the September issue of Esquire, and has drawn a considerable amount of negative attention.
Bloggers, tweeters, and Facebookers have taken to their laptops to attack the company, Nivea, and accuse them of racist advertising.
The issue revolves around the fact that they posted a photo of an African-American man throwing away a mask of himself with an afro-style haircut and beard, with the caption “Re-civilize yourself” in the advertisement. Readers attacked the racist nature of the advertisement claiming the ad portrays the natural hair of an African-American man as “uncivilized.”
Parent company Beiersdorf AG has subsequently withdrawn the ad and issued an apology. The question is - too little too late? Was this too large of a gaffe to be fixed with a simple apology?

Images courtesy of Adage and GOOD

This ad (shown above) by Nivea For Men is being featured in the September issue of Esquire, and has drawn a considerable amount of negative attention.

Bloggers, tweeters, and Facebookers have taken to their laptops to attack the company, Nivea, and accuse them of racist advertising.

The issue revolves around the fact that they posted a photo of an African-American man throwing away a mask of himself with an afro-style haircut and beard, with the caption “Re-civilize yourself” in the advertisement. Readers attacked the racist nature of the advertisement claiming the ad portrays the natural hair of an African-American man as “uncivilized.”

Parent company Beiersdorf AG has subsequently withdrawn the ad and issued an apology. The question is - too little too late? Was this too large of a gaffe to be fixed with a simple apology?

Images courtesy of Adage and GOOD